Thursday, 24 June 2010

A Day Off...

As in common with my fellow F&T researchers the opportunity for 'time off' from the research seems almost an oxymoron. It seems as if there is never a day when there isn't some task to be fulfilled, such as a library to visit, an image to scan, a form to fill in, or a contact to chase up. And yet even the 'downtime' moments are important as a means to re-charge the batteries in readiness for the next hurdle to overcome. Not to mention the opportunity for some 'thinking time' just to let the mind wander, as often it is those 'empty moments' when the best ideas are allowed to form and take root.

My birthday this week proved just such an opportunity, not to mention the chance to enjoy some of the glorious sunshine London seems to be experiencing at the moment. And yet even this day provided an opportunity to indulge in the (pleasurable) research of activity of experiencing the fashionable atmosphere of my new favourite gelataria, Amorino, with friends in Soho. 'Fashion as experience' is something that is increasingly becoming an important element for fashion brands, as they seek to branch out from the sale of products, providing their customers with exhibition, eating and entertainment experiences. To this end, some of the birthday gifts I received will also endeavour different ways of experiencing fashion...not to mention the distractive possibilities of settling down with a good novel...can't quite remember the last time I sat down with a non-theory-type book!

Napkin from Amorino, perhaps the best ice-cream in London - check them out at:

A bow tie - for the dapper fashion researcher about town

Look! What's this? A novel...remind me what are they for again?

Budapest - the next Fashion Capital?

Some stylish packaging

A fashion film

A well-packaged shopping voucher from Selfridges...well, I could do with some shoes...

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